Blog
Notes on escrow, payouts and running honest affiliate offers.
For affiliates12 Ways to Promote Affiliate Offers in 2026 (Scored for Speed, Cost and Staying Power)
Twelve ways to promote affiliate offers, each scored for setup speed, cost, ease and staying power, with first steps for every one.
4 October 2026 · 11.5 min read
For affiliates9 Rules for a "Top 10 on Amazon" Roundup (and What to Do Instead)
Nine rules for prices, star ratings, photos, links and disclosures in an Amazon roundup, each with a safer move and a template you can copy.
3 October 2026 · 7 min read
For affiliatesHow to Read a "Top Offers" Page: 4 Numbers and 5 Catches Nobody Mentions
EPC, APV, AOV and hop conversion in plain English, the five catches a top offers page leaves out, and the questions to ask before you promote.
3 October 2026 · 5 min read
For affiliatesUSDC or USDT? 7 Things to Check Before You Get Paid in Stablecoins
A program offers to pay your commission in USDC or USDT. Seven things to check first, from cashing out to fake tokens, plus what to ask the program.
3 October 2026 · 5.5 min read
For affiliates and advertisers5 Rules Behind Every Article on This Blog (and 3 Things We Got Wrong)
The five rules we follow before we publish anything, what they look like in practice, and three mistakes we have already made.
3 October 2026 · 2.5 min read
For affiliatesWhy We Lock the Budget Before an Offer Goes Live (3 Reasons)
Affiliate marketing asks affiliates to work first and trust later. Three reasons escrow turns that around.
3 October 2026 · 1.5 min read
For affiliatesHow to Read an Escrow Balance: 3 Numbers to Check Before You Promote
Three numbers tell you whether an offer can still pay you: what is left, what one conversion costs and how many payouts remain.
3 October 2026 · 1.5 min read
For advertisers3 Rules for Writing Conversion Terms Affiliates Will Trust
A funded budget only helps if both sides agree on what releases it. Three rules for advertisers writing conversion terms.
3 October 2026 · 1 min read